Including sales videos in your cadence exposes you and your pitch to additional buyers. Hiring a sales video maker to create high-quality sales videos can jump-start a conversation, explain something better demonstrated than written, or reignite a stalled negotiation. It can even improve post-sales engagement by supporting consumers in troubleshooting frequent issues, lowering churn, and upselling accounts.
It can sometimes be as simple as pushing the record button to create a sales video. There are, however, various distinct types of sales movies to develop and share. Each one is tailored to certain aims, and some may work better than others at particular stages of the sales cycle. The more accurately you fit your sales video content to your prospect’s attitude, sales stage, or message kind, the more successful the sales videos would be. The three types of sales videos that every sales professional must have in their arsenal are as follows.
A sales representative films themselves talking to the camera in a webcam video. The next greatest thing to being there in person is that it reaches everywhere an email does, but it gives you face-to-face contact with prospects who would otherwise only know you via text. Webcam videos start the partnership off right because they familiarise prospective clients with your face and voice. Furthermore, since they convey emotion, they boost prospects’ attention and recall. You can also use it to provide a personal touch or draw the audience’s attention.
Like all forms of outreach, webcam videos must be relevant to elicit reactions. Reps should choose an engaging thumbnail that shows a little personality and customisation, such as a placard with their names or the representative holding up the company’s items, to entice prospects to click on their video.
The Video Screen Shares
Screen share videos help the show and tell and are perfect for explanations, such as why you are reaching out. As part of the video outreach, sales professionals frequently use screen sharing to check the prospect’s LinkedIn profile to demonstrate why they’re the perfect buyer or investigate their webpage to pinpoint places where the seller can be of assistance. If the salesperson discusses anything that the prospect will recognise, such as their profile, the representative can use that picture to personalise the thumbnail, making it even more appealing. Reps can also create sample videos to guide a prospective client through a specific feature or advantage. Demo videos are particularly effective in persuading hesitant prospective clients to commit to a longer conversation or removing any need for a second or third demo reel to move the deal forwards.
Playlist of Videos
Video playlists are more of a compilation of videos than a sales video. This is another significant contribution to this list. Reps can create playlists of videos to share with prospective buyers using a video platform designed for business. A video playlist is terrific for saving time, whether it’s a library of videos you’ve made yourself or aggregating all of the great marketing videos your organisation already has. Consider creating a personalised video introduction and putting it on a playlist of explainer videos, mini demos, or client testimonials.
- Pro-Sales Video Advice
- For the video thumbnail, use a GIF.
- Add your graphics.
- Finish the videos by adding a link to a scheduled time on your calendar.
- Remember to write it out as well—prospects may not be able to watch videos with sound on, so include some of the value proposition in your email and deliver the video. Adding subtitles is another excellent way to accomplish this.
Consult with your sales video maker to determine which strategy, or a mix of tactics, will be most beneficial to you. Now that you’re aware of the three major types of sales videos, put them to the test and see how they perform.
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